Effective media buying is critical
to getting your message across. The best creative
will only be effective if it connects with your
target audience. There are lots of media options
available, and each has unique benefits. The appropriate
media needed will be contingent upon many variables,
including your objectives, products/services, reach,
target audiences, and budget. The right media buyers
will have marketing savvy, media relationships,
buying clout and will be able to negotiate the best
rates on your behalf.
- Offline media planning and
buying (traditional media):
- Direct mail
- Print (magazines, newspapers)
- Radio
- Television
- Outdoor (Billboards, Transit)
- Online media planning and buying
- Banners
- Sponsorships
- Affiliate marketing
- Email Marketing
- Search engine marketing
- Social media
- Event marketing
- Event marketing
- Store-sampling
- Guerilla marketing
- Promotional staffing
Depending on needs and scope of work, specialists
vs. full-service advertising agencies may deliver
the best value.
