"Efficiency is doing things right; effectiveness is doing the
right things."
Peter F. Drucker (1909 - )
Consultant, educator, author; considered the "Founding Father"
of the study of management
Michele J. Harris,
Founder & CEO
Michele J. Harris, CEO & Original SMARTI
Marketing agency expert Michele Harris has spent
17 years developing savvy, revenue-rich marketing
and business development programs for a client
portfolio that reads like a veritable "Who's Who"
among Fortune 500 companies and the nation's premier
advertising agencies, and as a Marketing Matchmaker,
helped hundreds of companies find the right advertising
agency, creative branding boutique, PR firm and
marketing company for their particular business
needs.
In 2001 Michele launched SMARTi Solutions, a company
thatin the span of five yearshas become
the leading agency search and business development
firm for the mid-size marketplace. Additionally,
the firm has received recognition, and a Small
Business Award, by the New York City Mayor's Office
for entrepreneurial and business success.
Prior to SMARTI, Michele was Vice President of
Marketing & Business Development at ad agency
Lowe Live (formerly Lowe Lintas Interactive /
APL Digital), a capacity where she served as IPG
agency liaison, managed channel alliances and
spearheaded new business development initiatives
including HSBC, BlueStreak and various Unilever
brands.
Earlier, as Director of Business Development at
Blue Marble ACG, she formed the agency's marketing
consulting group and landed multi—million
dollar clients like Cadillac, Medscape & Nabisco-in
addition to leading all business development pitches
with sister agencies N.W. Ayer and D'Arcy.
Other agencies where Michele has managed client
services include K2 Design and DCA Advertising
(Dentsu), K&L Partners and Wave Promotion Group.
Further, Michele has developed national advertising
and online and field marketing programs for clients
ranging: Procter & Gamble; Hewlett Packard; Bayer;
Wavetop; CIBC Oppenheimer; TDWaterhouse; Audio
Book Club; Standard and Poor's; Canon USA; Japan
Airlines; Western Union; Hill's Pet Nutrition/Colgate
Palmolive; Castrol; Perrier.
Michele addresses business audiences for industry
organizations including the Direct Marketing Association
(DMA), Manhattan Chamber of Commerce, Ad-Tech
and NYSIA and was recently the Co-Chairman for
the Agency Outreach Committee for 212 Interactive
Advertising Club. She has been quoted by the NY
Times, NY Post, Crains NY Business and PR Week.
Michele received her B.A. in communications from
George Washington University. She currently resides
in Manhattan.
Michele is supported by a Smarti team of sales,
talent research and support staff.
You don't need to make a ton of
calls--just the right one.