"Efficiency is doing things right; effectiveness is doing the right things."
Peter F.Drucker (1909 - )
Consultant, educator, and author, considered to be the Founding Father of the study of management
 
Michele J. Harris

Picture of Michele Harris, President, SMARTI Solutions Michele J. Harris CEO & Original Smarti

Marketing agency expert Michele Harris has spent 18 years developing savvy, revenue-rich marketing and business development programs for a client portfolio that reads like a veritable "Who's Who" among Fortune 500 companies and premier advertising agencies and has helped hundreds of companies get vested in the right marketing services to achieve results.

Michele founded Smarti Solutions in September, 2001, a company that—in the span of nine years—has become the leading agency selection firm for the mid-size marketplace. The firm has received recognition, and a Small Business Award, by the New York City Mayor's Office for entrepreneurial and business success.

Michele helps companies competitively position themselves for success, develops marketing roadmaps to get the best return on their investment, and provides customized agency selection. She is supported by a smartsales, talent scout and admin team.

Prior to Smarti, Michele was Vice President of Marketing & Business Development at advertising agency Lowe Lintas (formerly Lowe Lintas Interactive / APL Digital), a capacity where she served as IPG agency liaison, managed channel alliances and spearheaded new business development initiatives including HSBC, BlueStreak and various Unilever brands.

Earlier, as Director of Business Development at Blue Marble ACG, she formed the agency's marketing consulting group and landed multi—million dollar clients like Cadillac, Medscape & Nabisco-in addition to leading all business development pitches with sister agencies N.W. Ayer and D'Arcy.

Other agencies where Michele has managed client services include K2 Design and Dentsu Advertising and K&L Partners. Michele has developed national advertising and online and field marketing programs for clients ranging: Procter & Gamble, Cadillac/GM, Hewlett Packard, Bayer, CIBC Oppenheimer, TDWaterhouse, Audio Book Club, Standard and Poor's, Canon USA, Japan Airlines, Hill's Pet Nutrition/Colgate Palmolive, Castrol, Perrier.

Michele addresses business audiences for industry organizations including the Direct Marketing Association (DMA), Manhattan Chamber of Commerce, Ad-Tech and NYSIA and was recently the Co-Chairman for the Agency Outreach Committee for 212 Interactive Advertising Club.

She has been covered by CNN Money Magazine, The NY Times, NY Post, Crain's BtoB Magazine, PR Week and Inc. Magazine.

Michele received her B.A. in communications from George Washington University. She currently resides in Manhattan.

 

 

 

 
 
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Sales & Marketing Advisory * Marketing Agency Selection