Do you know which marketing strategies and tactics will be most effective in helping your company build awareness, boost sales or achieve your objectives?
Leveraging 20 years’ experience developing marketing programs for Fortune 500 and early stage companies, I'll help you:
- Analyze your business situation, target
audience and competitive landscape and make marketing recommendations how to effectively reach your ideal customers
- Develop a marketing strategy and plan to deliver an optimal return on investment
- Create an "ownable" positioning and unique selling proposition
- Evaluate current marketing initiatives and marketing service agreements and make recommendations for improvement
- Manage marketing programs and agency and expert resources
- Develop RFPs, identify qualified creative branding, advertising, PR and marketing firms to meet specific criteria through expert Agency Selection
Sales/Business Development Consulting
With the experience of successfully landing multi-million dollar deals and the benefit of reviewing hundreds of pitches each year through Smarti's agency search,
I'll let you know whether your pitch will make ears perk up - or eyes glaze over.
Whether you're looking to carve out a competitive positioning and strengthen your selling proposition, or sell a program to potential customer prospects or investors and expand your business, I can help.
By analyzing your materials and getting to know your team, I'll uncover strengths and differentiators, make recommendations and suggest the development of assets to sell solutions to the problems you solve.
I'll work with you to develop a powerful positioning, memorable messaging, winning sales pitches & presentations and provide sales training to help you close the deal.
Leveraging your strongest verticals, desired target audience and geographic parameters, we'll develop a Go-to-Market and Lead Generation Strategy and craft tailored campaigns to surface opportunities.