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Achieve faster results through expert marketing strategy and agency selection best practices.
Free consultation. Contact Smarti today! |
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Marketing Strategy
Which marketing services should your organization invest in to stand out from the competition, find new customers and increase sales? What type of marketing partner does your team require? There are literally thousands of marketing companies in the U.S., and they all have different strengths. Maybe you need an integrated advertising agency that provides media buying. Or, perhaps you don’t need such a full suite of services and would be better served with a leaner, best-in-class boutique firm. Possibly, your situation requires specialized direct marketing expertise to drive sales.
Marketing experts, we’ll review your business situation, budget, short and long-term needs, conduct an analysis and determine the right marketing services needed achieve your objectives and the right skills and expertise needed from a marketing agency. Our comprehensive Brief will get your team on the same page and develop a pathway to success.
RFP Management
Businesses typically kick off the agency selection process through a list of agency candidates generated through directory listings, search engine results, company politics and personal recommendations—often with disastrous results. To the untrained eye, agencies may come across as very similar, when in fact they can be drastically different. If you’re looking to consolidate your existing roster of marketing agencies, or you’ve already identified a list of probable agencies, we can provide valuable advice and guidance on the best way to manage your RFP process.
An objective third party, Smarti can streamline your process and uncover the differences, point out agencies’ key strengths, weaknesses, advantages and disadvantages. Leverage Smarti’s expertise and best practices in agency selection to garner the right information to make an informed decision and identify the most suitable agency for your team’s needs.
Agency Audit
Do you know if you’re paying the right amount for your current advertising agency, PR firm or marketing company’s services? Is the billing is fair? Are you getting a fair amount of time from senior management team? Smarti Solutions’ database and access to over 1,000 agencies provides an excellent resource and knowledge base.
Our confidential marketing agency compensation audits can determine if the financial structure for the marketing services rendered are competitive in the marketplace and possibly identify potential cost saving opportunities. |
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