Michele J. Harris, Founder & Original Smarti

| Home | Marketing Practices | Testimonials |

LEADERSHIP

Let’s meet! Call me today!

Buzz:

"Michele expertly analyzed our needs and wildly exceeded our expectations. With her input, we have overhauled every facet of our marketing plan with very positive results."
Executive Director, Metropolitan AAMCO Dealers, Inc.

"Michele added value to my team, made my job easier, and really made a difference to our organization."
Director of Marketing, First Consulting Group

"Michele really understood my needs, both from a business and economic point of view and provided me with access to so many highly qualified resources."
CEO, Gutter Entertainment

"I knew from the first meeting with Michele that she would get the job done. She is both pleasant and aggressive-there's a twist! She has a deep rolodex but doesn't waste anyone's time."
CEO, Silver Carrot

"Michele provided very personable and caring service in helping us find a Public Relations company that can really add value to our business!"
- Marketing Director, SwimsuitsForAll.com

"Michele is extremely professional, dedicated to their clients and easy to do business with."
Vice President, Marketing Globix Corporation

"Michele Harris provides continuous intelligent and savvy advice and strategic support.. and a lot of appreciated energy!"
VP Marketing, Media buying firm

"Michele has been a pleasure to work with. Her 'Marketing Matches' were a perfect fit for my resource needs."
Internet Marketing & Communications Manager, Spa Finder, Inc.

Michele J. Harris, Founder, CEO & Original Smarti

Marketing agency expert Michele Harris has spent 20 years developing savvy, revenue-rich marketing and business development programs for a client portfolio that reads like a veritable "Who's Who" among Fortune 500 companies and premier advertising agencies.

In 2001, Michele founded Smarti Solutions, a firm that has become - over the span of 10 years - the leading agency selection firm for the mid-size marketplace. Smarti Solutions received recognition and a Small Business Award by the New York City Mayor's Office for entrepreneurial and business success. As CEO and Chief Matchmaker, Michele provides clients with sales and marketing advisory and agency selection.

Prior to Smarti, Michele was Vice President of Marketing & Business Development at advertising agency Lowe Lintas, where she managed channel alliances and spearheaded new business development initiatives including HSBC, BlueStreak and various Unilever brands.

Earlier, as Director of Business Development at Blue Marble ACG, Michele co-formed the agency's marketing consulting group and landed multi-million dollar clients like Cadillac, Medscape & Nabisco-in addition to leading all business development initiatives with sister agencies N.W. Ayer and D'Arcy.

Other agencies where Michele has managed client services include K2 Design and Dentsu Advertising and K&L Partners. Michele has developed national advertising, online and field marketing programs for clients ranging: Procter & Gamble, Cadillac/GM, Hewlett Packard, Bayer, CIBC Oppenheimer, TDWaterhouse, Audio Book Club, Standard and Poor's, Canon USA, Japan Airlines, Hill's Pet Nutrition/Colgate Palmolive, Castrol and Perrier.

Michele addresses business audiences for industry organizations including the Direct Marketing Association (DMA), Manhattan Chamber of Commerce, Ad-Tech and NYSIA and was recently the Co-Chairman for the Agency Outreach Committee for 212 Interactive Advertising Club.

She has been covered by Crain's BtoB Magazine, PR Week, CNN Money Magazine, The NY Times, NY Post, and Inc. Magazine.

Michele received her B.A. in communications from George Washington University. She currently resides in Manhattan.